Activity Log
An audit trail of every important action taken in your Ghost Metrics account.
This feature is available on the Premium plan and above.
Overview
The Activity Log keeps a chronological record — an audit trail — of the important activities performed in Ghost Metrics: who did what, and when. For organizations with compliance obligations, it provides documentary evidence of configuration changes, user management, and login activity across your analytics platform.
This is a core part of the Ghost Metrics compliance story: administrative actions on your analytics are logged and reviewable, supporting your own audit and risk-management processes.
What’s Logged
Activities recorded include:
Logins and Users
- User logged in, logged out — and failed login attempts
- Users created, changed, or removed
- Site access and permission changes
- Two-factor authentication enabled or disabled
Sites and Settings
- Websites created, changed, or removed
- Site settings and system settings updates
- Privacy-setting changes — anonymization, data-retention, and deletion configuration changes are themselves logged
Analytics Configuration
- Goals added, changed, or deleted
- Segments created, updated, or deleted
- Custom dimensions and custom alerts changes
- Annotations added, changed, or deleted
- Email reports created, changed, deleted, or sent
Premium Features
Changes to heatmaps, session recordings, experiments, forms, custom reports, and other premium feature configurations are logged as well.
Viewing Your Activity
Every user can review their own action history:
- Click the gear icon to open Administration
- Under Personal, open Activity Log
- Browse your activities chronologically, filtered by date or activity type
You can also add an Activity Log widget to any dashboard to keep recent activity visible at a glance.
Each user sees their own activities. The complete, organization-wide log across all users is maintained at the platform level — if you need a cross-user audit extract (for example, for a security review or compliance audit), contact Ghost Metrics support and we’ll provide it.
Use Cases
Security Review
Failed login attempts, unexpected logins, permission grants, and two-factor changes are all in the log — the first places to look when something seems off. Ask support for an organization-wide extract if you’re investigating account activity beyond your own.
Accountability in Multi-User Teams
When a goal definition changes or a segment disappears, the log answers who and when — no more guessing across a marketing team, an agency, and IT.
Diagnosing Data Anomalies
Conversions dropped on the 14th? Check the log for that date — a goal edited, a setting changed, or a report configuration update often explains an otherwise mysterious shift in your numbers.
Compliance Evidence
Auditors ask for proof that changes to privacy settings and user access are controlled and traceable. Activity Log entries — including changes to anonymization and data-retention configuration — provide exactly that trail.
Retention
Activity Log entries are retained indefinitely by default, so your audit trail doesn’t expire. If your data-governance policy requires purging audit entries after a defined period, contact support.
Limitations
- The log records actions taken in Ghost Metrics (configuration, users, logins) — it is not a log of your website’s visitor traffic
- Individual users see their own entries; organization-wide visibility is handled through Ghost Metrics support
- Entries record the acting user, the action, and the timestamp — they don’t store full before/after snapshots of every setting
Next Steps
- Users & Permissions — Control who can access what
- Managing Websites — Site-level configuration
- Contact Support — Request an organization-wide audit extract